[This is a continuation of our “Starting A Food Business” Series]
Is it time to start thinking about adding food delivery as an option to your customers? Or are you just starting your food business, and want to use delivery as the primary way to get food into your customers’ hands? Whichever case, being prepared for the challenges will make it a great deal easier and make your customers much more satisfied.
And one of the most pressing challenges is how to keep the food your customers will eat, tasting (and looking) just as good as if they ate it as soon as you plated it. Now, time from packaging your food to getting to your customer’s door is an important factor, but that’s not our expertise. A critical factor we’re prepared to help you with is the packaging and containers you should consider when looking to start delivery, or to improve your current delivery operations.
Why is this such an important element? Because poor food packaging can lead to spills, messy looking meals, food that needs to be reheated, cold food that is too warm or countless other mishaps that could yield a poor customer experience. That is something all businesses want to avoid. So here are some of the top things to consider when setting your food container and packaging plan for your delivery operations.
- Think of your image. If you serve family style or catering sized meals, you must think of the image you want to portray for your business. If you are a more upscale type brand, high quality plastic plates will go over a lot better than regular paper plates, which would work well for a local barbecue business. Remember who your competition is, as well as what your customers expect from you. And then go out and exceed all expectations.
- Microwave Safe Containers can be useful. Does your food need to be finished off once it arrives at your customer’s house? Is it likely that the portion will be eaten over a few days? If this is the case, a microwave safe container is a great option to have on hand. Most of these containers have a stylish look, and show the customer that you really do have their interest in mind.
- Hinged Containers make it easy. For individual meals, a hinged container can be a life saver for a delivery business. You don’t have to find a matching lid each and every time you pull a meal together. Just grab one of the hinged containers and start plating. And many hinged containers also have compartmented styles, so you can keep each item of the meal separate.
- Ensure your customers remember you. Branding delivery bags or pre packaged foods can go along way in keeping in the forefront of your customers minds. Flexible packaging and branded solutions ensure that your name (and hopefully contact information) stays with your customer longer than just when they answer the door and pay the delivery person.
- Give your cups lids. A piece of foil just won’t do. If you are giving your customers the option to order individually sized drinks, make sure that you have a large supply of quality cups with matching secure lids.
When you are delivering food to customers, be sure that you are delivering in the best way possible. You want their entire dining experience (from calling in and placing the food order to first opening up the container and seeing how good the food looks to diving in and eating) to be as enjoyable as possible. Any hiccup along the way could be just the reason for them to call a competitor next time around.
Remember, for all your food service packaging needs, Genpak is here make this process easy for you. Have you recently added food delivery to your business? What obstacles have you run into? Let us know what questions you have and we will help you out.