Prepared meals are a two-way street. Between c-stores, and meal kit companies, these competitive channels are developing new ways of introducing prepared meals to-go to meet specific consumer demands. Prepared foods are attracting quick stop customers, which is reflected in the high numbers. These sectors have adjusted to the radical change with the advent of their own prepared meals services, which eliminates cooking time. According to the National Association of Convenience Stores, prepared foods drove 69% of foodservice sales and profits in 2017. C-stores, which make up a $150 billion business, have taken the initiative to provide more foods in the hot and frozen category.
It’s not only c-stores that have put resources behind prepared meals. They are also a target of meal-kit delivery services, one of the fastest growing platforms in the foodservice industry. Meal kits began six years ago with companies like Green Chef, Hello Fresh, and Blue Apron. Today they are shifting consumers’ eating behavior with the business model that eliminates the need for going to the grocery store. Starting as an unfamiliar practice with little recognition, the meal-kit trend is now disrupting the grocery retail industry, fast food chains, and e-commerce platforms. However, meal kit companies have recently merged into the prepared meals market after acquiring new partnerships to mark their presence in brick-and-mortar stores.
Genpak meets the growing demand of prepared meals, whether hot or frozen, with reputable innovations like Oven Ready Food Trays, Smart Set Pro, Clear Hinged Foodservice Containers, and ProView to propel meal-kit industry growth. We offer various packaging options that support food creativity and diversity, which overlaps the recipe offerings that meal-kit businesses provide on a weekly basis.
As a forerunner in manufacturing premium quality, single-use foodservice packaging products, we ensure top quality food packaging that is sustainable and eco-friendly. To request free samples of any of the products perfect for prepared meals, click here.