It’s a brand new year and we’ve got a brand new product line to talk about. Before we get into that, let me lay a little ground work if I may. We had a national sales meeting up here in sunny Glens Falls a couple weeks back. After a few of our fair weather sales people stopped complaining about the snow, we got down to business and had a couple productive days. I think the main theme I took away was summed up by a phrase that will reign true throughout this year and years to come. That phrase was, “this is not your mother’s Genpak“. We were challenged to think outside our comfort zone and not to fall back on that comfy security blanket we call the foam hinged container. The gauntlet was laid to sell a greater mix of our ever growing product offering and push the envelope into the markets that will benefit the most from our superior designs and substrates. By the end of the meetings our entire group was pumped up and ready to dive into 2010 with both feet and with a bag full of new products…which leads me to our January spotlight. Harvest Fiber!
Harvest Fiber is our next generation of eco-conscious food packaging products. Before you ho hum yawn this one away as another Johnny-Come-Lately line of earth friendly products, remember who you are dealing with here! Genpak was first to market over three years ago with a full line of eco products. And, as a leader in the single use food packaging industry and one of the pioneers of “green” food packaging, we wanted to make sure these products could meet our motto of Quality To Go.
Now, what really sets our Fiber products apart from the field is our design. I’m not going to try to mislead you or gloss over facts here. Like everybody else who supplies products made from Bagasse, they are made in China. This mainly due to the lack of supply for that type of raw material here in the US. Please rest assured that we did not partner with the lowest bidder however. We visited, talked with and audited suppliers until we were 100% comfortable with our choice. One of the main reasons we went with who we did was we needed a company that would make products to our own design specifications. In other words we did not buy off the rack as everyone else has done. We took our time and had custom molds made to our spec so the products we did launch, looked and worked just like the Genpak products our customers are used to. If you’ve ever fumbled and cursed at that typical slot and tab type closure that is rampant in the fiber hinged market, you will absolutely love our hinged containers. Why? Because it is our Snap-It style design. Easy to close and stays closed.
Another feature on our Harvest Fiber hinged products that you’ll notice is the stacking rim. Yet another feature left off by our competition, but not over looked by us. Our thought here was, why skimp? This is what the foodservice market is used to so that’s what we are going to do. Other features include:
- GMO free material.
- Non-absorbent finish
- Microwave safe
- BPI certified compostable
- Annually renewable, non food source substrate
For you visual types, to see more pictures of our new Harvest Fiber foodservice products, just follow this link. If it is samples or more information you are after, just drop us a line and we’ll get right back to you.
Let us know what you think. Reply back (make it clean) and we’ll post your comments.