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Archive for July, 2009

Taking the dog for a walk

Friday, July 31st, 2009

The other evening I was taking a stroll with my wife and we passed a guy who was taking his dog for a walk. It was a beautiful scene really. The sun was low in the Upstate New York sky, casting a light shade of red on the horizon with the foothills of the Adirondack Mountains silhouetted in the distance. The temperature was a pleasant upper 70’s and for once, it was not raining (my Ark is nearly completed in my back yard). The thing that made this scene funny to me was that this gentleman, in one hand, had a leash that secured man’s best friend and in the other hand swayed a plastic bag full of man’s best friend’s poop. So this fella was not only taking the dog for a walk, but was also walking  a bag of crap.

I know I know, as my wife pointed out, it is the polite thing to do to clean up after Fido does number two. After all, if someone’s Great Dane did his business in my front yard, I’d probably appreciate a courtesy flush of sorts from the owner. By now you may be asking what any of this has to do with food packaging.  Well it struck me that this tightly sealed bag of doodoo was headed for the owners trash can where, hopefully very soon for the owners sake, it would be picked up by their waste hauler (no pun intended) and sent to a landfill where it will set for years and years to come.

As many of you may know, the single use foodservice packaging industry has come under fire as of late and is being blamed for all sorts of issues from excessive litter to filling up our landfills. Politicians looking to score easy points are quick to target food packaging and in specific, foamed polystyrene which is often incorrectly referred to as “styrofoam.” That is actually a trade name for a DuPont product. Even here in our home state of New York, bills have been introduced with the short sighted and mis-informed aim of reducing litter or lightening the burden on landfills. But I submit for your consideration that should these and other like bills be passed, what will really happen is instead of one type of item being littered by unscrupulous people, it will be replaced by another type of item. Instead of one type of material going to a landfill, a different and most likely heavier type will be going where it will last a lifetime. Instead of a burger and fries costing twelve bucks, it will now cost fourteen bucks to cover the higher cost of alternative packaging. Or perhaps the foodservice operator will just make less profit and be forced to cut back elsewhere. Maybe he’ll need to reduce staffing? Also, instead of your meal arriving at your house still hot and ready to safely consume, it may arrive lukewarm or even cold resulting in even more stuff being tossed into the garbage. Lastly, instead of foodservice operators being able to make their own decision on what type and style of foodservice packaging to use based on their and their customer’s needs, the government is dictating to them on what is best for them.

Listen, don’t get me wrong here. I’m not against alternative materials for foodservice packaging. Far from it.  Ask anybody around here and they’ll tell you I’m probably the biggest proponent for our own alternative materials initiatives. I mean who doesn’t want to work to produce products that use annually renewable resources or post consumer recycled content or products that fall into source reduction programs? (Sorry about that blatant pitch for our products, but I’m the one writing this not you). What really gets my goat is when our elected officials attempt to increase their popularity by picking on what they see as an easy target and forcing poorly researched legislation down people’s throats.

The fact is, all that banning foamed polystyrene items in favor of compostable items will do is create problems of a different kind. At the moment our country does not have sufficient numbers of industrial or municipal composting facilities to handle a conversion of this magnitude. Why not find funding to increase the number of these facilities to handle a surge of compostable items first? The alternative is simply compostable items being sent to landfills where they will set for years. Or maybe politicians should stiffen fines against litter bugs and beef up municipal trash collection? It sure seems to me that these types of efforts would greatly reduce litter. And once the proper infrastructure is in place for compostable materials diversion it might make much more sense for foodservice and restaurant industry operators to explore those types of packaging options like our Harvest Collection items. I don’t know?  I’ve rambled on now for some time and it occurs to me the only winner in this whole commentary is that dog. After all, who is carrying whose dooty?

Tips from Cheryl

Wednesday, July 22nd, 2009
Cheryl Firmin

Cheryl Firmin

1.  There are many opportunities right within our markets to help you be successful. You can always expand upon popular symbols and logos conducive to your geographic area. The “Fleur Di Lis” embossed 9×9 sesame in the New Orleans market supports many of the aspects that make up this great city.

2.  Out of all the food packaging companies that exist, Genpak has been known to be the most creative with new foodservice packaging ideas. Check out our new S4 Dinnerware and Smart Set Pro microwave safe packaging line ups for less expensive ways to upgrade your food packaging needs.

3.  Gumbo is a Louisiana favorite. Our 24 ounce and 32 ounce white foam Utility Bowls along with the corresponding lid is a favorite with many local restaurants for a perfect Gumbo to go packaging solution.

Tips from Frank

Friday, July 17th, 2009
Frank Dillenberg

Frank Dillenburg

1.  When discussing your foodservice packaging needs, make sure the container fits the application. For instance, our 9″ x 9″ foam hinged container is usually far too large for simple left overs. Many times one of our smaller Utility Containers, like our popular 20500 will do the trick and not be as costly. Utilizing smaller containers for left overs will also reduce the valuable space taken up in your storage area.

2.  If you are looking for a good “value add” item that is both functional and will help build your brand and customer loyalty, what better way than to use one of our stock decorated items. Muchas Gracias, Catch of the Day and Pride In America are just three of our eight stock designs that are available at no additional up charge.

3.  Do your homework on “green.” Foam is not the enemy, just wildly misunderstood. Foam food containers reduce food spoilage, use virtually no water to manufacture are extremely light weight and have been proven to reduce food born illness. Visit our Green Room for updated information to educate yourself about the truths and myths about this topic.

Product spotlight – July

Thursday, July 9th, 2009

Can’t remember where I heard the phrase “if less is more than there’s no end to me”.  Had to be from some movie somewhere.  Anyway, that’s the phrase that comes to mind when thinking about our Smart Set Pro microwave safe containers and lids which is the subject of the July Product Spotlight.  Now I know most of my rabid fans (mother and spouse) have been anxiously waiting for the latest post here so let me not keep them waiting any longer.

The reason that “less is more” quote comes to mind is because our Smart Set Pro products are produced using our own unique, textured, microwave safe material that enables us to make these containers up to 24% lighter than most of the competitive products found today.  That feature of course translates to a lower price for our customers and who couldn’t use a price break today?  It is not very often that a value added item can be offered at reduced price levels but that’s exactly what you get with Smart Set Pro products.

One point must be made very clear here.  Even though our parts aremicrowave safe containers lighter in weight, there is absolutely no sacrifice in product performance.  None at all.  That’s the feature that is really giving our competition fits.  It would be easy for them to say, ahh it’s lighter and therefore it won’t hold up to your application.  But that is simply not the case here.  Asian foods, Italian dishes, soups & sides and American fare are just some of the food applications our customers have utilized with our Smart Set Pro containers.  Many restaurants and foodservice establishments have also used these containers for “doggie bag” applications.  This allows their customers to very easily pop it right into their home microwave for leftover night without the need to dirty other dishes.  Believe me, consumers like convenience, and it doesn’t get much better than that.  These containers are top shelf dishwasher safe as well, so consumers could even use them for their own home leftovers.  In today’s economy, consumers look for any value they can find.  If someone could reuse their “doggie bag” container for their own personal use, they’ll do it.  Plus this “reuse” feature helps strengthen customer loyalty at that feeding establishment.  Customer retention and repeat business is the holy grail for most restaurants.  Keep ‘em coming back for more.

Another neat feature of our textured finish is that it makes the containers cooler to the touch versus standard microwave safe products.  We all know what it feels like to grab something out of the microwave after it’s been heated up.  Now I’m not saying that the Smart Set Pro containers won’t be hot after microwave use.  What I am saying is they won’t be as hot as conventional microwave safe parts because they don’t transfer heat as quickly.  A side benefit of this lower heat transfer is that food will stay hot a bit longer in our containers.  In take home applications, that translates to less food waste and spoilage.

There is also a green story to tell here too (other than the reusable feature stated earlier).  That story is source reductions.  Source reduction is the process of using less material to make the same parts.  In the case of Smart Set Pro, we were able to utilize our unique, microwave safe, textured material along with a quality engineered design to achieve a lower part weight without any loss of quality.  To date, since our launch of this exciting new line, we have saved over 2.3 million pounds of virgin raw materials!  Not too shabby when you think about it.  (Hook!  That was the movie where that less is more line was used.  That would have bugged me all day.)

To recap then, our Smart Set Pro line of microwave safe containers and lids are:

  •  less expensive
  • use less raw material
  • are reusable
  • are recyclable (where #5 items are accepted)
  • offer multiple application uses

I’m sold.  Contact us today to order a free sample kit of Smart Set Pro containers and lids.  See you next month.