The home delivery explosion isn’t ending any time soon. Are you ready? Every restaurant should be at least thinking about making this option accessible to their communities. On-demand food service delivery brings food directly from your restaurant to the customers, driven through mobile apps and online ordering.
Millennials are driving change in many different areas, food service included. As you might have guessed, Millennials are tech savvy, typically using up to two or three different devices each day. They are using said devices to connect with friends and companies, to research and review products, and to place food orders for delivery or take-out. They already love coming in to your restaurant, so why not connect to them when they don’t feel like eating out.
The restaurant industry is a roughly $490 billion market. Food delivery makes up 43% of that marketing and is continuing to grow. Engage with your loyal customers in and out of your restaurant. Millennials and Baby Boomers, alike, want great food at their finger tips.
RestaurantBusiness.com has a great article about how to get started with food delivery. There are lots of questions to ask before you get started in offering your food for delivery. Which service should I use, how will this change my business? Are we prepared to take on the increase in take-out orders? Do we have the right packaging for full meals to travel?
Genpak is here to help. Take a look at our home delivery video to get free samples, request a call, and learn more.
On demand food delivery has skyrocketed in the past year. With new meal kit companies popping up every day, offering easy take-out for your customers are imperative.
Smart Set Pro is microwave safe
Third part delivery companies, like DoorDash, Seamless, UberEATS, and Eat24, get your food in front of your customers in a new way. Customers want to order online and have it delivered right to them.
According to Morgan Stanley Research, the market for food delivery is $210 billion. Pizza makes up 60% of this, but 40% of consumers want something more. This is your chance to expand your business and reach new customers. Providing a convenience for your customers, as well as fantastic food, will keep them coming back for more. Scope out the best online platform for your delivery system and go from there.
Genpak can help you. Providing foodservice solutions for your take-out needs is what we do. Need a container that doesn’t leak all over the driver’s car? Genpak has it. Check out our Deli Containers. Need a container that can be reheated in the microwave? Genpak has it. Check out our Microwave Safe Containers. Need a container that stacks in a bag? You bet Genpak has it. All of our product lines offer stability. Need an environmentally preferred container? Genpak has it. Check out our Harvest Fiber Containers. No matter what your chefs are creating, Genpak has a packaging solution to help you get your food to the customers.
Our good friends over at the Foodservice Packaging Institute have produced an excellent video about the origins of to go food packaging and the excellent benefits associated with this type of packaging. Check it out!
To see some pretty cool clear packaging solutions for take out, just Click Here!
A quick search of the data base from our friends at Technomics shows that, of the top 10 selling sandwich shops, 3 of them actually have the word “sub” somewhere in their name and 8 of them specialize in making subs. I’ll include a Philly Cheese Stake in that category. Switching the search criteria to show the fastest growing sandwich shops, has similar results. 4 of the top 5 fastest growing concepts specialize in making subs.
That probably does not come as a surprise to most people. We all have our favorite type made at our favorite shop. Be it one of these fast emerging chains or your locally owned sub shop, nothing fills the void like a freshly made hoagie. What may surprise you though is the packaging options for these large sandwiches is somewhat limited…by our competitors. At Genpak we have recognized the need for options as not all hoagies are made alike. While the others offer two or maybe three options, we offer up to fifteen different configurations that could comfortably hug your hoagie. And that’s just counting up our hinged options. If you consider two piece packaging, that number jumps.
Not only do we offer a wide rage of sizes, we offer them across three different substrates. From traditional to hybrid to compostable materials, we are sure to have the size and type of packaging you need.
If you are not sure which container would work best or need help sorting through all of our options, just drop us a line and one of our friendly packaging pros will help you sort it out and even get you free samples to test.
It is our commitment to become Your Food Packaging Company!
Often times our customers will call us and ask about what trends or shifts in packaging we see happening. These are calls we love to receive because it tells us our customers look to Genpak as their food packaging experts. One shift I’d like to share with you today is the increase in clear hinged packaging. I say shift because this is past the point of a trend curve. Today’s consumer demands transparency in every aspect of the purchase cycle from wanting to know if the food ingredients were locally sourced to the social responsibility of the organizations they patronize. Actually seeing the products they are purchasing is paramount as well. The days of placing food…especially fresh food, in packaging that obstructs or completely blocks the consumers view of what is inside is no longer acceptable. Rightfully so. People want to see what they are purchasing.
This would explain the consistent growth we have seen in our clear food packaging sales. Customers who utilize our Clear Hinged Deli, Clear Hinged Food Containers, Supermarket Containers, Serving Bowls, Hinged Bakery Containers as well as our clear Microwave Safe offerings have enjoyed the benefit of a super clear package that offers excellent product visualization. These containers are often used in the perimeter sections of supermarkets where deli, bakery, produce and fresh foods are found. Cut fruits, candy, nuts, salads, dips & spreads all merchandise wonderfully in these types of clear food packaging. And the benefit of the consumer being able to clearly see the food item has proven to increase sales and promote repeat sales.
If clear food packaging has been something you’ve been thinking about, I urge you to take the next step and start researching what might make sense for your application. The fact that you are on our web site is a great start. Follow the links above and review all that Genpak has to offer. If you see something you like, order some Free Samples and test them out. As always, you can simply ask us for help and we’ll be glad to assist you. After all, our goal is to be Your Food Packaging Company.
Have you ever tried to order a taco salad, to-go? It is virtually impossible for food operators to get that shell into any sort of packaging that protects it from destruction. That is, it used to be virtually impossible to do so until one of our customers threw us the challenge. What resulted from that challenge is our 93888 high dome lid. What is unique about this lid is the steep side walls. It enabled our customer to place their taco salad into our LW016 bowl, then lid it for to-go applications.
Our customer is happy and more importantly, their customers are happy which means repeat business for both of us. Do you have a food packaging problem that needs solving? If so, give us a call or shoot us an email and we’ll put our team of packaging professionals on the job. You’ll be happy you did.
Nobody ever claimed that working for a food packaging company was a glamorous detail. Generally speaking, most consumers really don’t know who makes the food packaging that carries their favorite to-go meal, dip, almonds or cup cake. But, after you work in the food packaging market for some time you start to spot packaging whenever you see it used in commercials. Especially if it is a package made by the company you work for. Here are a couple of very recent commercials for household name brands, that feature great food…and a Genpak container. If you can spot them, congratulations, you are a food packaging nerd. If not, don’t worry, we will not hold it against you. Enjoy!
The second one is from our friends at Blue Apron. It’s not a You Tube, but click the link to go to the ad.
One of the things that sets Genpak apart from other food packaging manufacturers is that we ask out customers questions then actually take action upon those suggestions. For example, one of our recent surveys asked which product offering they would like to see us expand in. Clearly, the overwhelming choice was for more environmentally friendly food packaging. We heard that loud and clear and have recently launch three new Harvest Fiber products!
The microwave oven has become a necessity in every kitchen. Try to go more than three days without microwaving something. Whether you are warming or actually cooking food items, the microwave is here to stay. When it comes to food packaging for the microwave, not all items are created equal and not all items are safe for the microwave. Foods can reach temperatures up to 210° F. Typically, polypropylene is the material of choice for this type of application. It can handle the high temperatures and may be formed into many different configurations and is curb side recyclable. Genpak’s Smart Set Pro series of microwave safe food packaging is by far our most popular. Benefits include:
Unique textured finish offer a cool-to-the-touch experience and allows us to use less virgin material without sacrificing any functionality!
Super clear, microwave safe lids allow for maximum food product visualization.
Rectangular sizes are also available in a clear material for excellent shelf merchandising.
Now customers may emboss their logo on right on the lid to enhance their branding message (minimums do apply).
Curb side recyclable.
According to our customers, expanding our microwave safe offering is second only to more compostable products. And as you may know, Genpak actually listens to its customers and acts upon those suggestions. Today we are launching a new lid to the Smart Set Pro family of products. The FPR932S is a low profile, ultra clear lid that allows customers to display their food products at an angle while keep the contents secure. Check out this great grocery store display of these lids in action with the FPR024 base.
The lid is just the tip of the iceberg. You can expect more microwave safe product launches from us in the very near future.
To our current customers…thank you for the great suggestions and keep them coming. To those of you that may be new to Genpak, our goal is to be your food packaging company!
A new study was published by Packaged Facts entitled Food and Beverage Packaging in the US: Consumer Perspectives which analyzes the shifting and emerging trends in food and beverage packaging. There were 5 key trends identified which include:
Millennials: This group tends to like fresh, less processed foods as demonstrated by their preference for fast casual restaurants that offer freshly prepared foods as well as shopping the perimeter of grocery stores where fresh, non-packaged foods can be found
Smaller packages are a big trend in packaging: One and two person households represent 61% of all U.S. homes and package sizes targeting this demographic has become a major trend. Formats include single-serve packaging, meals for two, multi-packs of individual portions and resealable packaging. I’d like to focus on this particular point for a moment as it happily coincides with a push we, here at Genpak, have been focusing on. Check out this brief video on just what I mean.
Packaging for convenience: Packaging with features such as ease of opening, resealability, portability, light weight and easy dispensing are packaging benefits that influence consumers’ purchasing decisions.
See-thru packaging can boost sales: Marketers and food operators are placing their products in packaging that enable clear visualization. This transparency piggybacks on consumers desire to see how foods look and produced. This transparency by producers builds consumer trust and goodwill.
Eco-friendly packaging growing: Improved recyclability and sustainability will become ever more important for packaging.
I found these trends interesting as it is almost like reading right from our playbook.