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Home Delivery Explosion Continues – Are you ready?

Wednesday, March 15th, 2017
By Andrea McNairy

The home delivery explosion isn’t ending any time soon. Are you ready? Every restaurant should be at least thinking about making this option accessible to their communities. On-demand food service delivery brings food directly from your restaurant to the customers, driven through mobile apps and online ordering.

Millennials are driving change in many different areas, food service included. As you might have guessed, Millennials are tech savvy, typically using up to two or three different devices each day. They are using said devices to connect with friends and companies, to research and review products, and to place food orders for delivery or take-out. They already love coming in to your restaurant, so why not connect to them when they don’t feel like eating out.

The restaurant industry is a roughly $490 billion market. Food delivery makes up 43% of that marketing and is continuing to grow. Engage with your loyal customers in and out of your restaurant. Millennials and Baby Boomers, alike, want great food at their finger tips.

RestaurantBusiness.com has a great article about how to get started with food delivery. There are lots of questions to ask before you get started in offering your food for delivery. Which service should I use, how will this change my business? Are we prepared to take on the increase in take-out orders? Do we have the right packaging for full meals to travel?

Genpak is here to help. Take a look at our home delivery video to get free samples, request a call, and learn more.

 

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