Often times our customers will call us and ask about what trends or shifts in packaging we see happening. These are calls we love to receive because it tells us our customers look to Genpak as their food packaging experts. One shift I’d like to share with you today is the increase in clear hinged packaging. I say shift because this is past the point of a trend curve. Today’s consumer demands transparency in every aspect of the purchase cycle from wanting to know if the food ingredients were locally sourced to the social responsibility of the organizations they patronize. Actually seeing the products they are purchasing is paramount as well. The days of placing food…especially fresh food, in packaging that obstructs or completely blocks the consumers view of what is inside is no longer acceptable. Rightfully so. People want to see what they are purchasing.
This would explain the consistent growth we have seen in our clear food packaging sales. Customers who utilize our Clear Hinged Deli, Clear Hinged Food Containers, Supermarket Containers, Serving Bowls, Hinged Bakery Containers as well as our clear Microwave Safe offerings have enjoyed the benefit of a super clear package that offers excellent product visualization. These containers are often used in the perimeter sections of supermarkets where deli, bakery, produce and fresh foods are found. Cut fruits, candy, nuts, salads, dips & spreads all merchandise wonderfully in these types of clear food packaging. And the benefit of the consumer being able to clearly see the food item has proven to increase sales and promote repeat sales.
If clear food packaging has been something you’ve been thinking about, I urge you to take the next step and start researching what might make sense for your application. The fact that you are on our web site is a great start. Follow the links above and review all that Genpak has to offer. If you see something you like, order some Free Samples and test them out. As always, you can simply ask us for help and we’ll be glad to assist you. After all, our goal is to be Your Food Packaging Company.
Well here we are again approaching another Earth Day which is April 22nd this year. For fun, I thought we’d do some trivia regarding Earth Day. Let’s see how much you know (or guess correctly). The answers are at the bottom…no peeking.
Q. In what year was Earth Day created? 1969, 1970, 1971 or 1972
Q. Who is the founder of Earth Day? Lyndon B Johnson, Richard Nixon, Senator Al Gore or Senator Gaylord Nelson
Q. What United States agency was a result of Earth Day? Rural Development Agency, Environmental Protection Agency, Department of Agriculture
Q. Since the inception of Earth Day, how much has air pollution decreased in the U.S.? 10%, 30%, 70% or 90%
I think everyone can agree, we must do all we can to help conserve the resource the earth has provided us so future generations can enjoy what we enjoy today. Even food packaging companies like Genpak must play a role. For our part, we practice conservation in many different forms from our manufacturing process to the various types of products we offer. Without question, the greenest products we offer have to be our Harvest Fiber line. They are fully, third party certified compostable, 100% all natural and come in a variety of shapes and sizes.
So enjoy Earth Day and celebrate all that Mother Nature has provided!
Have you ever tried to order a taco salad, to-go? It is virtually impossible for food operators to get that shell into any sort of packaging that protects it from destruction. That is, it used to be virtually impossible to do so until one of our customers threw us the challenge. What resulted from that challenge is our 93888 high dome lid. What is unique about this lid is the steep side walls. It enabled our customer to place their taco salad into our LW016 bowl, then lid it for to-go applications.
Our customer is happy and more importantly, their customers are happy which means repeat business for both of us. Do you have a food packaging problem that needs solving? If so, give us a call or shoot us an email and we’ll put our team of packaging professionals on the job. You’ll be happy you did.
Nobody ever claimed that working for a food packaging company was a glamorous detail. Generally speaking, most consumers really don’t know who makes the food packaging that carries their favorite to-go meal, dip, almonds or cup cake. But, after you work in the food packaging market for some time you start to spot packaging whenever you see it used in commercials. Especially if it is a package made by the company you work for. Here are a couple of very recent commercials for household name brands, that feature great food…and a Genpak container. If you can spot them, congratulations, you are a food packaging nerd. If not, don’t worry, we will not hold it against you. Enjoy!
The second one is from our friends at Blue Apron. It’s not a You Tube, but click the link to go to the ad.
Initially I was going to entitle this blog entry as Foam Food Packaging Gets A Victory, but the more I thought about it, the real winner here is the consumer. In New York City, the appeals court upheld the New York State Supreme Court’s ruling that overturned NYC Mayor de Blasio’s ban on foam food service packaging. You can read about that here, but in a nutshell the Restaurant Action Alliance and the coalition of Restaurant Owners in NYC filed the lawsuit. The NYS Supreme Court and now the Appellate Court both agreed and the ban has been overturned. Who wins?
Consumers – the price for your favorite to go meal should not go up due to increased packaging costs
Food Service Workers – nobody should be laid off due to increased operating costs caused by increased packaging costs
Food Operators – you are free to choose the type of packaging you and your customers want. Nobody is forcing a certain type of packaging down your throat. You can stay with foam food packaging or, if you want explore other options, no problem. The point is the government is not forcing you one way or the other which is a good thing.
The Environment – according to the EPA, one of the best ways to reduce items heading to a landfill is to recycle. According to this article, the city has an offer to help recycle 100% of its foam products. If they choose to ignore it for political reasons, they’ve nobody to blame but themselves.
Being a company that produces products from foamed polystyrene, which is sometimes mistakenly referred to as Styrofoam, we often get asked about recycling. There is a common misconception that foam polystyrene products can’t be recycled. Foam polystyrene can and is being recycled. Please keep in mind, just because your local municipality may not accept products that carry the recycle symbol does not mean it is not recyclable. Check out this awesome video from the good folks at Chic-Fil-A to see what they do with their used foam drink cups.
Wouldn’t it be great to know, as food operators, what is in the mind of the consumer? What do they like or dislike and what keeps them coming back for more? Luckily for us, our very good friends at Technomic make it their business to keep a pulse on the food service industry. Not just what’s trending with consumers, but also what outside forces effect our industry such as the minimum wage hike debate. Check out this video which outlines 10 of the top trends that could very well effect your food service operation in 2016.
Perhaps some of these resonate with your business. There is one trend we have notice which is the continued desire for environmentally friendly food packaging options. One thing is for certain, no matter what your food operation is, Genpak is here to be Your Food Packaging Company!
One of the things that sets Genpak apart from other food packaging manufacturers is that we ask out customers questions then actually take action upon those suggestions. For example, one of our recent surveys asked which product offering they would like to see us expand in. Clearly, the overwhelming choice was for more environmentally friendly food packaging. We heard that loud and clear and have recently launch three new Harvest Fiber products!
The microwave oven has become a necessity in every kitchen. Try to go more than three days without microwaving something. Whether you are warming or actually cooking food items, the microwave is here to stay. When it comes to food packaging for the microwave, not all items are created equal and not all items are safe for the microwave. Foods can reach temperatures up to 210° F. Typically, polypropylene is the material of choice for this type of application. It can handle the high temperatures and may be formed into many different configurations and is curb side recyclable. Genpak’s Smart Set Pro series of microwave safe food packaging is by far our most popular. Benefits include:
Unique textured finish offer a cool-to-the-touch experience and allows us to use less virgin material without sacrificing any functionality!
Super clear, microwave safe lids allow for maximum food product visualization.
Rectangular sizes are also available in a clear material for excellent shelf merchandising.
Now customers may emboss their logo on right on the lid to enhance their branding message (minimums do apply).
Curb side recyclable.
According to our customers, expanding our microwave safe offering is second only to more compostable products. And as you may know, Genpak actually listens to its customers and acts upon those suggestions. Today we are launching a new lid to the Smart Set Pro family of products. The FPR932S is a low profile, ultra clear lid that allows customers to display their food products at an angle while keep the contents secure. Check out this great grocery store display of these lids in action with the FPR024 base.
The lid is just the tip of the iceberg. You can expect more microwave safe product launches from us in the very near future.
To our current customers…thank you for the great suggestions and keep them coming. To those of you that may be new to Genpak, our goal is to be your food packaging company!
A new study was published by Packaged Facts entitled Food and Beverage Packaging in the US: Consumer Perspectives which analyzes the shifting and emerging trends in food and beverage packaging. There were 5 key trends identified which include:
Millennials: This group tends to like fresh, less processed foods as demonstrated by their preference for fast casual restaurants that offer freshly prepared foods as well as shopping the perimeter of grocery stores where fresh, non-packaged foods can be found
Smaller packages are a big trend in packaging: One and two person households represent 61% of all U.S. homes and package sizes targeting this demographic has become a major trend. Formats include single-serve packaging, meals for two, multi-packs of individual portions and resealable packaging. I’d like to focus on this particular point for a moment as it happily coincides with a push we, here at Genpak, have been focusing on. Check out this brief video on just what I mean.
Packaging for convenience: Packaging with features such as ease of opening, resealability, portability, light weight and easy dispensing are packaging benefits that influence consumers’ purchasing decisions.
See-thru packaging can boost sales: Marketers and food operators are placing their products in packaging that enable clear visualization. This transparency piggybacks on consumers desire to see how foods look and produced. This transparency by producers builds consumer trust and goodwill.
Eco-friendly packaging growing: Improved recyclability and sustainability will become ever more important for packaging.
I found these trends interesting as it is almost like reading right from our playbook.